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Strategy

Fundamental to our development is our continued focus on the long-term growth strategy, which is to deliver innovative high value products in attractive growth markets that will ensure sustained global growth in the years ahead for the Graphene NanoChem Group. We aim to achieve our goals through four strategic focus areas:

  • Solutions Driven High Value Products
    Continuously develop, invest and acquire proprietary and new technologies aligned to targeted market needs and requirements. We prioritise in developing an economically attractive product portfolio in growth markets where pricing margins are attractive, speed to market is assured and where we believe we can establish a leading presence.
  • High Performance Green Products
    Leverage the use of our Advanced Materials in harnessing opportunities to address demand for high performance green products. Our graphene enabled chemical products are specifically designed to address demand for products with enhanced properties without sacrificing environmental safety.
  • Partnership Model To Accelerate Growth
    Value-add partnerships with strong technological offerings or market access, often with clearly identified synergies with our existing business or targeted growth areas.
  • Innovation To Enhance Market Share Strength
    Continuous innovation in process technologies and product development to improve operational efficiency, enhance our intellectual property portfolio and develop new customised and differentiated products to ensure sustainable long term growth and to maintain leading position in our chosen fields.